Motivation for Luxury Consumption: Evidence from a Metropolitan City in China

Research in Consumer Behavior, ISBN: 978-0-85724-443-7

11 Pages Posted: 7 Feb 2017

See all articles by Ying Wang

Ying Wang

Independent

Shaojing Sun

Fudan University

Yiping (Amy) Song

NEOMA Business School

Date Written: February 4, 2010

Abstract

The purpose of this study was to explore Chinese consumers' motivations for purchasing luxury products, and to unravel the inter-relationships among individual differences, motives, and luxury consumption.

Suggested Citation

Wang, Ying and Sun, Shaojing and Song, Yiping, Motivation for Luxury Consumption: Evidence from a Metropolitan City in China (February 4, 2010). Research in Consumer Behavior, ISBN: 978-0-85724-443-7, Available at SSRN: https://ssrn.com/abstract=2911707

Ying Wang

Independent ( email )

Shaojing Sun (Contact Author)

Fudan University ( email )

Beijing West District Baiyun Load 10th
Shanghai, 100045
China

Yiping Song

NEOMA Business School ( email )

59 rue Pierre Taittinger
Reims, 51061
France

Do you have negative results from your research you’d like to share?

Paper statistics

Downloads
161
Abstract Views
539
Rank
332,714
PlumX Metrics