Motivation for Luxury Consumption: Evidence from a Metropolitan City in China
Research in Consumer Behavior, ISBN: 978-0-85724-443-7
11 Pages Posted: 7 Feb 2017
Date Written: February 4, 2010
Abstract
The purpose of this study was to explore Chinese consumers' motivations for purchasing luxury products, and to unravel the inter-relationships among individual differences, motives, and luxury consumption.
Suggested Citation: Suggested Citation
Wang, Ying and Sun, Shaojing and Song, Yiping, Motivation for Luxury Consumption: Evidence from a Metropolitan City in China (February 4, 2010). Research in Consumer Behavior, ISBN: 978-0-85724-443-7, Available at SSRN: https://ssrn.com/abstract=2911707
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