Reengineering Knowledge for e-Tourism and Hospitality Curriculum

Journal of Tourism, Heritage & Services Marketing, Volume 2, Issue 2 (2016)

22 Pages Posted: 9 Mar 2017 Last revised: 26 Jul 2017

See all articles by Jing Fu

Jing Fu

Chengdu University - International e-Tourism Research Center

Soultana Kapiki

International Hellenic University (ex ATEI of Thessaloniki), Management of Organizations, Marketing & Tourism

Lei Mu

Chengdu University

Date Written: January 1, 2016

Abstract

e-Tourism and hospitality represents the development of tourism and hospitality to integrate ICT tools and has significantly changed the industry over the last decade. In order to meet the new needs, knowledge service suppliers (i.e. the university) must meet the requirements and social developments of the tourism industry. The quality of e-tourism and hospitality curriculum depends largely on the education quality and its subsequent implementation. The research reveals that higher education is not currently meeting the needs of the industry, especially in the Greater Mekong Sub-region countries. This article focuses on two major problems, which represent a disparity between the knowledge needs of the tourism and hospitality industry and the knowledge provided by curricula in higher education. The authors leverage a knowledge engineering perspective so as to bridge the gap between knowledge demand and supply as related to e-tourism and hospitality curriculum design.

Keywords: e-Tourism & Hospitality, Knowledge Engineering, Knowledge Management, Supply Chain Management, Knowledge Supply Chain

Suggested Citation

Fu, Jing and Kapiki, Soultana and Mu, Lei, Reengineering Knowledge for e-Tourism and Hospitality Curriculum (January 1, 2016). Journal of Tourism, Heritage & Services Marketing, Volume 2, Issue 2 (2016), Available at SSRN: https://ssrn.com/abstract=2930005

Jing Fu

Chengdu University - International e-Tourism Research Center ( email )

No. 1 Shi Lin Upper Street
Chengdu, Sichuan Province
China

Soultana Kapiki (Contact Author)

International Hellenic University (ex ATEI of Thessaloniki), Management of Organizations, Marketing & Tourism ( email )

P.O. Box 141
Sindos Thessaloniki, GR-57400
Greece

HOME PAGE: http://https://ihu-gr.academia.edu/SoultanaTaniaKapiki

Lei Mu

Chengdu University ( email )

No. 1 Shi Lin Upper Street
Chengdu, Sichuan Province
China

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