Look Out! It's an Ambush
(2008) 2(3) International Sports Law Review 24
12 Pages Posted: 13 Mar 2017
Date Written: 2008
Abstract
This article considers the growth of sui generis anti-ambush marketing laws. It considers whether the increasing number of major events covered by such laws is desirable, referring to the concepts of horizontal and vertical creep in protection (i.e. more events and broader protection).
Keywords: Ambush Marketing; Branding; Trade Marks
Suggested Citation: Suggested Citation
Johnson, Phillip, Look Out! It's an Ambush (2008). (2008) 2(3) International Sports Law Review 24, Available at SSRN: https://ssrn.com/abstract=2930201
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