Look Out! It's an Ambush

(2008) 2(3) International Sports Law Review 24

12 Pages Posted: 13 Mar 2017

See all articles by Phillip Johnson

Phillip Johnson

Cardiff University - Cardiff Law School

Date Written: 2008

Abstract

This article considers the growth of sui generis anti-ambush marketing laws. It considers whether the increasing number of major events covered by such laws is desirable, referring to the concepts of horizontal and vertical creep in protection (i.e. more events and broader protection).

Keywords: Ambush Marketing; Branding; Trade Marks

Suggested Citation

Johnson, Phillip, Look Out! It's an Ambush (2008). (2008) 2(3) International Sports Law Review 24, Available at SSRN: https://ssrn.com/abstract=2930201

Phillip Johnson (Contact Author)

Cardiff University - Cardiff Law School ( email )

PO Box 427
Cardiff, Wales CF10 3AX
United Kingdom

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