An Innovative Managerial Model for the Digital Culture

Abstract

This paper aims to analyse the research scenario related the innovation and reference policies, to provide an innovative Digital Culture Model (DCM - Digital Culture Model) that will respond effectively to those needs. The goal is to establish a model at European level to make a research system, the entrepreneurial/manufacturing model and the Public Administration cooperation. This, to promote a sustainable development of territories and to attract public and/or private capital, enhancing the best experiences in the area (industrial research infrastructures, advanced production facilities and high added value services). The system of cultural heritage highlights Italy, compared with other countries, for quantitative consistency and qualitative varieties. Italy has the largest number of World Heritage Sites. It has an important landscape heritage and can play on the two levels of history and contemporaneity thanks to industrial brands, design, food, wine, fashion, and “The Italian Lifestyle”. The creation, management, protection and enhancement of this heritage has to be better developed, especially by a flourishing market primarily characterized by SMEs (other than few large enterprises) with strong technological knowhow: new materials, innovative construction techniques, measurement and diagnostic tools, 3D modelling and digital platforms are few of the innovations brought by these companies.

Keywords: Culture Heritage, Societal Challenges, Research Infrastructures, Smart communities, Smart glasses and Smart watch apps