Using Baseline Models to Improve Theories About Emerging Markets

Pages 3-33 in Research Methodology in Strategy and Management, Volume 7: East Meets West, C. Wang, D. Bergh and D. Ketchen (eds.), Emerald, 2012

47 Pages Posted: 12 Apr 2017

See all articles by Andreas Schwab

Andreas Schwab

Iowa State University - Management Department

William H. Starbuck

University of Oregon - Charles H. Lundquist School of Business; New York University (NYU) - Department of Management and Organizational Behavior

Date Written: April 2012

Abstract

Purpose: This chapter reports on a rapidly growing trend in the analysis of data about emerging market economies – the use of baseline models as comparisons for explanatory models. Baseline models estimate expected values for the dependent variable in the absence of a hypothesized causal effect, but set higher standards than do traditional null hypotheses tests that expect no effect.

Design/methodology/approach: Although the use of baseline models research originated in the 1960s, it has not been widely discussed, or even acknowledged in the emerging markets (EM) literature. We surveyed published EM studies to determine trends in the use of baseline models.

Findings: We categorize and describe the different types of baseline models that scholars have used in emerging markets studies, and draw inferences about the differences between more effective and less effective uses of baseline models.

Value: We believe that comparisons with baseline models offer distinct methodological advantages for the iterative development of better explanatory models and a deeper understanding of empirical phenomena.

Keywords: hypotheses, models, analysis, emerging markets

Suggested Citation

Schwab, Andreas and Starbuck, William H., Using Baseline Models to Improve Theories About Emerging Markets (April 2012). Pages 3-33 in Research Methodology in Strategy and Management, Volume 7: East Meets West, C. Wang, D. Bergh and D. Ketchen (eds.), Emerald, 2012, Available at SSRN: https://ssrn.com/abstract=2951147

Andreas Schwab (Contact Author)

Iowa State University - Management Department ( email )

Ames, IA 50011
United States
515-294-8119 (Phone)

HOME PAGE: http://www.business.iastate.edu/faculty/aschwab

William H. Starbuck

University of Oregon - Charles H. Lundquist School of Business ( email )

1208 University of Oregon
Eugene, OR 97403-1208
United States

New York University (NYU) - Department of Management and Organizational Behavior ( email )

44 West 4th Street
New York, NY 10012
United States

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