Green Entrepreneurship - A Conceptual Framework

National Conference on Change and Its Contemporary Social Relevance - Department of Social Work, SIMS, 27th September 2014, ISBN No. 978-81-929306-1-9

9 Pages Posted: 29 Apr 2017

See all articles by Priti Jeevan

Priti Jeevan

Srinivas Institute of Management Studies

Date Written: April 28, 2017

Abstract

Environmental care and preservation of environment have become very frequent topics and discussions of our everyday life. It is the fact that drinking water is increasingly less available, that 20–30% of plants and animals will become extinct if we continue at this pace of temperature growth; that we are about to witness an increased risk of food shortage – famine; that there will be an increased risk of contagious diseases, all leading up to the most popular issues of our days – ecology, environment, recycling, both for the citizens and within a wider social and economic community.

Sustainability is challenging for all society, and especially for business. In businesses commitment to sustainable development should be a fundamental driver of the corporate strategy. There are three key pillars: integrated growth, profitability and social and environmental responsibility. Business is providing a good or service or unique entertainment value to a person for profit. That combination has never changed. Now there is an added dimension – providing a good and a service for profit without trashing the planet.

The adoption of environmentally responsible business practices can, conceivably, open up an additional range of opportunities for entrepreneurs. The move to a sustainable business framework provides numerous niches that enterprising individuals and firms can successfully identify and service. These include, among other things, the development of new products and services, improvements to the efficiency of existing firms, new methods of marketing and the reconfiguration of existing business models and practices.

Keywords: environment, sustainability, entrepreneurs

Suggested Citation

Jeevan, Priti, Green Entrepreneurship - A Conceptual Framework (April 28, 2017). National Conference on Change and Its Contemporary Social Relevance - Department of Social Work, SIMS, 27th September 2014, ISBN No. 978-81-929306-1-9 , Available at SSRN: https://ssrn.com/abstract=2960064

Priti Jeevan (Contact Author)

Srinivas Institute of Management Studies ( email )

Srinivas Campus, Mangaladevi Road
Pandeshwar
Mangalore, 575001
India

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