Green Washing - A Conceptual Framework

Abstract

Go Green is the latest buzz word that we see in today’s corporate word. Lot of academic research is necessary in this area because this concept is still in its infancy stage. Green marketing is done by companies to present information about their ecological efforts and effects on the environment related to their products, services, and processes. Deceptive presentation of this information may be subtle in form but staggeringly harmful in its consequences. The paper “Green washing - A Conceptual Framework” is a conceptual paper on green washing which is a serious concern of worry for the stakeholders who are environmental conscious. This paper tries to make an attempt to introduce the concept of green washing which is a serious and dangerous eyewash. It also highlights the reasons for the increase in this trend by the company’s to do this evil. The paper also discusses the types and techniques of green wash done by companies. The blame of green wash cannot be just put on the companies. The consumers and other interested parties also need to be savvy in this regard. Green product isn’t a catchphrase. It is a marketing strategy.

Keywords: green washing, green product, types, techniques