The Creating of Motivation in Tourism by Using Entertainment Media and the Achievement in Health Tourism Management in South Korea

Abstract

The Creating of Motivation in Tourism by Using Entertainment Media and the Achievement in Health Tourism Management in South Korea are objectively to study the Creating of Motivation in Tourism Levels through the S. Korea’ Entertainment Media, to study the Achievement in Health Tourism Management of South Korea, to Compare the Creating of Motivation in Tourism Levels through the Entertainment Media and to Compare the Achievement Levels in Health Tourism Management in South Korea distinguishes by Tourism Locations in South Korea and to find the relationships between the Creating of Motivation in Tourism through Entertainment Media with the Achievement in Health Tourism Management in South Korea. However, sampling group is the total of 384 Thai tourists that made trip to travel in South Korea. Tool is Questionnaire and the Statistics used are means, t-test, Pearson’s Simple Correlation Moment. Thus, the study found that the Creating of Motivation in Tourism through South Korea’s Entertainment Media is in high level and the Achievement Level in Health Tourism Management is also in high level. Furthermore, also found that the Creating of Motivation in Tourism through Entertainment Media has relationship with the Achievement in Health Tourism Management in South Korea is in moderate level in the statistical significant level of .01 with correlation coefficient value of .682.

Keywords: Entertainment Media, Tourism Motivation, Health Tourism