B Corporation: A New Sustainable Business Model
10 Pages Posted: 30 May 2017
Abstract
This note provides background on a new certification process for B Corporations that enables companies to assess, compare, and protect the sustainability practices they integrate into corporate strategy. B Corporation status explicitly acknowledges stakeholder strategies and helps companies preserve triple bottom line accountability when and if they are sold/acquired.
Excerpt
UVA-ENT-0155
May 10, 2010
B Corporation: A New Sustainable Business Model
“We envision a new sector of the economy which harnesses the power of private enterprise to create public benefit.”
—B Lab, “Declaration of Interdependence,” 2010
Introduction
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Keywords: sustainability, sustainable innovation, entrepreneurship, innovation, stakeholders, strategy, environmental
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