Business Case Critique
2 Pages Posted: 1 Jun 2017
Abstract
Case writing is extremely strategic, and each case should be developed with the target audience level—graduate, undergraduate, executive education—and learning objectives in mind. This note was written to evaluate a business case study. It was developed for case writing workshops and may be useful for new case writers seeking to appraise their own material. Is the case structured and methodological or less focused and rich on implementation issues?
Excerpt
UVA-PHA-0068
Apr. 12, 2012
Business Case Critique
1. Read a colleague's case.
Case title:
Reviewer's name:
. . .
Keywords: Case writing, case method
Suggested Citation: Suggested Citation
Gerry Yemen (Contact Author)
University of Virginia - Darden School of Business ( email )
P.O. Box 6550
Charlottesville, VA 22906-6550
United States