Fashionable Feminism or Feminist Fashion?
Media Report to Women (2014)
10 Pages Posted: 30 Jun 2017
Date Written: October 1, 2014
Abstract
This analysis explored the frames most frequently employed by two women's magazines, Cosmopolitan and Vogue, in referencing feminism in their online content. Four frames emerged: focus on women's agency, anti-demonization, trivialization, and complexity/confusion. Feminism was occasionally appropriated to sell high-end designer fashion, portrayed as a form of female empowerment. The findings are discussed in the context of their theoretical implications for feminist scholars and practical implications for magazine journalists.
Keywords: gender studies, women, magazines, feminism, fashion, consumerism
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