Fashionable Feminism or Feminist Fashion?

Media Report to Women (2014)

10 Pages Posted: 30 Jun 2017

Date Written: October 1, 2014

Abstract

This analysis explored the frames most frequently employed by two women's magazines, Cosmopolitan and Vogue, in referencing feminism in their online content. Four frames emerged: focus on women's agency, anti-demonization, trivialization, and complexity/confusion. Feminism was occasionally appropriated to sell high-end designer fashion, portrayed as a form of female empowerment. The findings are discussed in the context of their theoretical implications for feminist scholars and practical implications for magazine journalists.

Keywords: gender studies, women, magazines, feminism, fashion, consumerism

Suggested Citation

Sternadori, Miglena and Hagseth, Mandy, Fashionable Feminism or Feminist Fashion? (October 1, 2014). Media Report to Women (2014), Available at SSRN: https://ssrn.com/abstract=2993392

Miglena Sternadori (Contact Author)

Texas Tech University ( email )

2500 Broadway
Lubbock, TX 79409
United States

Mandy Hagseth

Independent ( email )

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