Creating 'Digital Marketing' Curriculum for 'Art Management' Programmes

2ND CONFERENCE ON INNOVATIVE TEACHING METHODS (ITM 2017) 28-29 JUNE 2017, UNIVERSITY OF ECONOMICS VARNA, BULGARIA

9 Pages Posted: 14 Jul 2017

See all articles by Ina Stanoeva

Ina Stanoeva

Varna University of Management (VUM)

Date Written: June 28, 2017

Abstract

The purpose of this paper is to examine the “Art Management” programmes in Bulgarian universities and to develop a curriculum for implementing digital marketing as a subject in these kind of programmes. The methodology is based on a survey with people working in the field of arts and their necessity for studying digital marketing. The developed curriculum and the teaching methods required for it are presented at the end of the paper.

Keywords: Digital Marketing, Art Management, Curriculum

Suggested Citation

Stanoeva, Ina, Creating 'Digital Marketing' Curriculum for 'Art Management' Programmes (June 28, 2017). 2ND CONFERENCE ON INNOVATIVE TEACHING METHODS (ITM 2017) 28-29 JUNE 2017, UNIVERSITY OF ECONOMICS VARNA, BULGARIA, Available at SSRN: https://ssrn.com/abstract=2998864 or http://dx.doi.org/10.2139/ssrn.2998864

Ina Stanoeva (Contact Author)

Varna University of Management (VUM) ( email )

13 Oborishte Street
Varna, 9000
Bulgaria

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