Consumers’ Compulsive Buying Behavior – An Empirical Study

Great Lakes Herald, Vol 11, Issue 1, March 2017

18 Pages Posted: 14 Jul 2017 Last revised: 3 Aug 2017

See all articles by Prasanna Mohan Raj

Prasanna Mohan Raj

Alliance University - School of Business

Date Written: March 2, 2017

Abstract

Consumer behaviour has changed dramatically in the past decade. Clearly, as individuals, Consumers are all unique. Hence, a comprehensive understanding of consumers’ buying decisions is vital to a successful business. Understanding the unplanned buying is important, in order to appreciate the nature of “purchasing power” and its impact on a purchase decision. In order to capture compulsive buying behaviour among consumers, this study focuses on metropolitan and cosmopolitan cities. This study classifies youth into different segments based on their compulsive buying nature. Cluster analysis approach is adopted in this study. This would help the marketers to design strategies to target the Indian compulsive buyers.

Keywords: Compulsive Buying Behavior, Cluster Analysis, Shopping Behavior, Factors Influencing Shopping

Suggested Citation

Mohan Raj, Prasanna, Consumers’ Compulsive Buying Behavior – An Empirical Study (March 2, 2017). Great Lakes Herald, Vol 11, Issue 1, March 2017, Available at SSRN: https://ssrn.com/abstract=2998987

Prasanna Mohan Raj (Contact Author)

Alliance University - School of Business ( email )

Bangalore
India

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