Reduced Perception of Safety for Cyclists on Multi-Lane, One-Way and Two-Way Streets: Opportunities for Behavioral Economics and Design

14 Pages Posted: 1 Aug 2017

See all articles by William Riggs

William Riggs

University of San Francisco - School of Management; California State Polytechnic University, San Luis Obispo; San Jose State University

Date Written: August 1, 2017

Abstract

Many studies have noted that more dense and accessible environments with higher level of service (LOS) tend to encourage higher levels of walking and bicycling activity. That said as streets are increasingly designed to facilitate safe cycling through built environment interventions, little has been done to evaluate perceptions of safety on different typologies, particularly one vs. two-way corridors. Theory would suggest that many frame their commutes based in-part on the perceived safety of the environment, yet little research looks at varying street design and this perception. This study uses a moving camera approach to evaluate the perceived cycling comfort for drivers and cyclists on different roadway designs (multi-lane, one way; two-way, bidirectional street; singe-land one-way). Results show that perceived safety can influence comfort and potentially modal choice—particularly for parents. If parents perceive routes as unsafe they are reticent to allow their children to walk or bike. Furthermore, we show both drivers and cyclists have different perceptions of speed and relative safety of varying street designs; with those in a driving role perceiving multi-lane corridors as faster traveling and those cyclists perceiving them as less safe. This finding has implications for continued investment in built environment solutions that include street reconfigurations, as well as for increased programs to education and reduce psychological/socio-cognitive barriers that may impede cycling behavior.

Keywords: cycling, perceptions, behavioral economics, availability bias

JEL Classification: R4

Suggested Citation

Riggs, William, Reduced Perception of Safety for Cyclists on Multi-Lane, One-Way and Two-Way Streets: Opportunities for Behavioral Economics and Design (August 1, 2017). Available at SSRN: https://ssrn.com/abstract=3011680 or http://dx.doi.org/10.2139/ssrn.3011680

William Riggs (Contact Author)

University of San Francisco - School of Management ( email )

San Francisco, CA 94117
United States

California State Polytechnic University, San Luis Obispo ( email )

San Luis Obispo, CA 93407
United States

HOME PAGE: http://www.williamriggs.com

San Jose State University ( email )

San Jose, CA 95192-0066
United States

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