When Politics Tastes Bad
Brian Wansink, Moty Amar, Tal Aner, and Yaniv Gvili (2014) ,"When Politics Tastes Bad", in LA - Latin American Advances in Consumer Research Volume 3, eds. Eva M. González and Tina M. Lowrey, Duluth, MN: Association for Consumer Research, Pages: 51-52.
3 Pages Posted: 31 Aug 2017
Date Written: August 28, 2014
Abstract
We show that politically "tagged" food render food less tasty for those who hold contradicting political ideologies. This occur because the political ideology to which one opposes would evoke moral disgust, which in turn affect the taste of the product. In other words, moral disgust mediates the effects.
Suggested Citation: Suggested Citation
Wansink, Brian and Amar, Moty and Tal, Aner and Gvili, Yaniv, When Politics Tastes Bad (August 28, 2014). Brian Wansink, Moty Amar, Tal Aner, and Yaniv Gvili (2014) ,"When Politics Tastes Bad", in LA - Latin American Advances in Consumer Research Volume 3, eds. Eva M. González and Tina M. Lowrey, Duluth, MN: Association for Consumer Research, Pages: 51-52. , Available at SSRN: https://ssrn.com/abstract=3027988
Do you have negative results from your research you’d like to share?
Feedback
Feedback to SSRN
If you need immediate assistance, call 877-SSRNHelp (877 777 6435) in the United States, or +1 212 448 2500 outside of the United States, 8:30AM to 6:00PM U.S. Eastern, Monday - Friday.