Brady Corporation: Delivering Customer Value Through Multiple Channels
15 Pages Posted: 3 Apr 2002 Last revised: 17 Sep 2008
Date Written: August 1, 2001
Abstract
Brady Corporation is a $500 million manufacturer of identification products (signs, labels, bar-coding equipment, etc.) based in Milwaukee, Wisconsin, USA. The firm relies heavily on distributors but has a significant direct-to-consumer business, so it has worked to build an e-business environment that supports both channels. The case describes Brady's ebusiness initiatives and its approach to developing an IT infrastructure that supports those initiatives.
Keywords: E-business Strategy, IT Infrastructure, IT Governance
Suggested Citation: Suggested Citation
Ross, Jeanne W. and Levina, Natalia, Brady Corporation: Delivering Customer Value Through Multiple Channels (August 1, 2001). MIT Sloan Working Paper No. 4353-01, Available at SSRN: https://ssrn.com/abstract=305711 or http://dx.doi.org/10.2139/ssrn.305711
Do you have negative results from your research you’d like to share?
Feedback
Feedback to SSRN
If you need immediate assistance, call 877-SSRNHelp (877 777 6435) in the United States, or +1 212 448 2500 outside of the United States, 8:30AM to 6:00PM U.S. Eastern, Monday - Friday.