Brazilian Restaurant Case-Vertical and Horizontal Business Integration
7 Pages Posted: 25 Jan 2018
Date Written: November 18, 2017
Abstract
This teaching case study examines vertical and horizontal integration strategy in a Brazilian restaurant seeking Michelin star recognition. The case study is aimed at senior students and MBAs on Exec Ed programs.
Keywords: vertiucla and horizontal integration, social context and cultural impact, business development and planning, hospitality
Suggested Citation: Suggested Citation
Cockburn, Tom and Cockburn-Wootten, Cheryl, Brazilian Restaurant Case-Vertical and Horizontal Business Integration (November 18, 2017). Available at SSRN: https://ssrn.com/abstract=3104636 or http://dx.doi.org/10.2139/ssrn.3104636
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