Brazilian Restaurant Case-Vertical and Horizontal Business Integration

7 Pages Posted: 25 Jan 2018

See all articles by Tom Cockburn

Tom Cockburn

Center for Dynamic Leadership Models in Global Business

Cheryl Cockburn-Wootten

University of Waikato - Department of Management Communication

Date Written: November 18, 2017

Abstract

This teaching case study examines vertical and horizontal integration strategy in a Brazilian restaurant seeking Michelin star recognition. The case study is aimed at senior students and MBAs on Exec Ed programs.

Keywords: vertiucla and horizontal integration, social context and cultural impact, business development and planning, hospitality

Suggested Citation

Cockburn, Tom and Cockburn-Wootten, Cheryl, Brazilian Restaurant Case-Vertical and Horizontal Business Integration (November 18, 2017). Available at SSRN: https://ssrn.com/abstract=3104636 or http://dx.doi.org/10.2139/ssrn.3104636

Tom Cockburn (Contact Author)

Center for Dynamic Leadership Models in Global Business ( email )

AP1655 The Post Shop
Urb.Camposol,
Mazarron, Murcia 30875
Spain
+34 634329434 (Phone)

Cheryl Cockburn-Wootten

University of Waikato - Department of Management Communication ( email )

Hamilton
New Zealand

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