Creativity as the Basis of Art-Marketing
International Conference on Globalization and Development, Department of Economics and Politics, Visva Bharati University, West Bengal, Bolpur, India, 23-25 February 2018
Posted: 1 Mar 2018
Date Written: February 19, 2018
Abstract
The paper is devoted to the analysis of problem of influence of factor of creativity on marketing activity. We concentrated on the idea of creativity is one of the basics of art-marketing activities. These series of articles based on modern domestic and foreign research, focuses on the investigation of marketing activities in the field of creating an art-product.
Creativity is considered by authors the basis of art marketing not only because the art product is the product of the individual or group creative act. Art marketing must transfer specific experience that transforms the person or entertains him. This experience is elusive and indescribable. Creative solutions through transformation of person allow to create art-products, using the limited resources and effective, compelling communication with different audiences.
We made the conclusion that focus on the creative component of marketing activities allow to provide more effective communication with the audience.
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