Creativity as the Basis of Art-Marketing

International Conference on Globalization and Development, Department of Economics and Politics, Visva Bharati University, West Bengal, Bolpur, India, 23-25 February 2018

Posted: 1 Mar 2018

See all articles by Mariia Rubtcova

Mariia Rubtcova

North- West Institute of Management-branch of RANEPA

Oleg Pavenkov

Russian Academy of National Economy and Public Administration under the President of the Russian Federation (RANEPA) - Moscow Campus

Date Written: February 19, 2018

Abstract

The paper is devoted to the analysis of problem of influence of factor of creativity on marketing activity. We concentrated on the idea of creativity is one of the basics of art-marketing activities. These series of articles based on modern domestic and foreign research, focuses on the investigation of marketing activities in the field of creating an art-product.

Creativity is considered by authors the basis of art marketing not only because the art product is the product of the individual or group creative act. Art marketing must transfer specific experience that transforms the person or entertains him. This experience is elusive and indescribable. Creative solutions through transformation of person allow to create art-products, using the limited resources and effective, compelling communication with different audiences.

We made the conclusion that focus on the creative component of marketing activities allow to provide more effective communication with the audience.

Suggested Citation

Rubtcova, Mariia and Pavenkov, Oleg, Creativity as the Basis of Art-Marketing (February 19, 2018). International Conference on Globalization and Development, Department of Economics and Politics, Visva Bharati University, West Bengal, Bolpur, India, 23-25 February 2018, Available at SSRN: https://ssrn.com/abstract=3126430

Mariia Rubtcova (Contact Author)

North- West Institute of Management-branch of RANEPA ( email )

St.Petersburg
Russia

Oleg Pavenkov

Russian Academy of National Economy and Public Administration under the President of the Russian Federation (RANEPA) - Moscow Campus ( email )

Moscow, 119571
Russia

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