Crompton Greaves: A Case Study on What Makes a Merger Successful
2nd INTERNATIONAL CONFERENCE ON MANAGEMENT (2nd ICM 2012) PROCEEDING, 11th - 12th JUNE 2012. HOLIDAY VILLA BEACH RESORT & SPA, LANGKAWI KEDAH, MALAYSIA, ISBN: 978-967-5705-07-6.
8 Pages Posted: 1 Mar 2018
Date Written: JUNE 12, 2012
Abstract
Mergers and acquisitions (M&A) are the corporate strategies that help in achieving various financial, operational and revenue synergies that not only strengthen but also accelerate the growth of corporate firms. Like many other Indian companies Crompton Greaves, an Avantha Group company, has adopted M&A as a strategy and has possibly improved the corporate performance on all the fronts. In this case study, an attempt is made to analyze the M&A strategy of Crompton Greaves and post M&A performance by applying different financial metrics.
Keywords: merger, acquisition, case, finance
JEL Classification: G34
Suggested Citation: Suggested Citation