Venturing Beyond Domestic Walls - An Enquiry into the Role of Kudumbashree (Family Prosperity) Mission in Translating Women Entrepreneurial Passions into Profitable Micro Enterprises

IOSR Journal of Business and Management, Vol. 20, Issue 2, February 2018

6 Pages Posted: 13 Mar 2018

See all articles by Dr. Shehnaz S R

Dr. Shehnaz S R

TKM College of Arts and Science - Department of Commerce

Dr. Suresh Kumar S

Bhavan's College of Arts & Commerce

Date Written: February 24, 2018

Abstract

Kudumbashree, meaning the family's prosperity, is a flagship program of the Government of Kerala, centered on woman empowerment. Through the operation of micro enterprises, Kudumbashree cherishes the expectation that asset management ability of the poor women will increase along with their income, financial inclusion, and social empowerment as well as leadership skills. Women empowerment can go a long way in building gender equality and social acceptance of labor in the community. The study revealed that changes in production, marketing, asset management and profitability problems leads to changes in performance positively while government support and empowerment issues affect performances negatively.

Keywords: Organizational Culture, Benefit Performance, Commitment Motivation, Performance

Suggested Citation

S R, Shehnaz and Kumar S, Suresh, Venturing Beyond Domestic Walls - An Enquiry into the Role of Kudumbashree (Family Prosperity) Mission in Translating Women Entrepreneurial Passions into Profitable Micro Enterprises (February 24, 2018). IOSR Journal of Business and Management, Vol. 20, Issue 2, February 2018, Available at SSRN: https://ssrn.com/abstract=3137978 or http://dx.doi.org/10.2139/ssrn.3137978

Shehnaz S R (Contact Author)

TKM College of Arts and Science - Department of Commerce ( email )

Kollam, Kerala 691005
India

Suresh Kumar S

Bhavan's College of Arts & Commerce ( email )

Kakkanad
CSEZ PO
Ernakulam, KERALA 682037
India

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