Strategic Advantages of an Active Social Program

Abstract

Under the conditions of the formation of information society new theoretical approaches are formed, a new model of active, dynamic self-improving social programs is developed. These social programs are capable of active self-improvement and adjustment to the dynamically changing conditions of social life. In addition to the fact that under the new conditions the real need of orientation of the social programs towards solution to the problems of intellectual educational development increases, the characteristics of health and physical development do not lose their social significance. Today, public health is a real indicator of a country’s wealth, a reflection of the quality of life and the level of development of human resources. The state of health is directly related to the income per capita and the maintenance of the healthcare system.

In market conditions, the modern social programs have many manifestations. In turn, they have specific principles, methods, technologies for identifying and reaching social goals, ways and means of development of human resources. The general trend in the development and implementation of social programs for human resource development is the fact that their preponderant target orientation is related to solving the problem of the health and physical development of the population, the intellectual and educational development of human resources.

The implementation of the social programs under the conditions of the modern market system requires not only a deep knowledge and understanding of its nature and essence, but also creative skills when using the specific forms of the given method of social control. And that means to develop and implement detailed technological procedures for the creation of social programs and their implementation in accordance with the principles of systematic social management

Keywords: social program, social economy, social efficiency, social policy

JEL Classification: M10, M20, M54