Adoption & Implementation of Supply Chain Management in Fast Food Industry in Pakistan

Adoption & Implementation of Supply Chain Management in Fast Food Industry in Pakistan (IJSRD, Vol. 6, Issue 01, 2018/604)

11 Pages Posted: 9 May 2018

See all articles by Yasir Hanif

Yasir Hanif

Pir Mehr Ali Shah Arid Agriculture University Rawalpindi (PMAS) - Department of Management Sciences

Muhammad Usman

Pir Mehr Ali Shah Arid Agriculture University Rawalpindi (PMAS) - Department of Management Sciences

Date Written: April 18, 2018

Abstract

The study aims to identify the degree of impact of adoption variables that includes strategic purchasing, customer focus, environmental uncertainty, top management support, competitive priorities and information technology on supply chain management in fast food market. For the adoption and implementation of supply chain, the issue is that we don't understand how strategic purchasing is impacted by different factors and how adoption factors impact buyer-supplier relationship. This study initiates and unites various supply chain schemes and factors to check the adoption and implementation of supply chain management in Pakistan for local and international fast food chains including the problems being faced and outcomes. Questionnaire was used to collect data from the respondents. Our unit of analysis is individual that is persona involved in managerial decision making. We collected the data from the managers of 105 multinational corporations and local firms of Rawalpindi and Islamabad. Study explores that customer focus, information technology and strategic purchasing are dominant factors in adoption of supply chain in both MNCs and local fast food chains. Results guide us toward the elements that come in the orbit of supply chain management in fast food in context of Pakistan.

Keywords: SCM, Strategic Purchasing, MNCs, Adoption, Implementation, Adoption Factors

Suggested Citation

Hanif, Yasir and Usman, Muhammad, Adoption & Implementation of Supply Chain Management in Fast Food Industry in Pakistan (April 18, 2018). Adoption & Implementation of Supply Chain Management in Fast Food Industry in Pakistan (IJSRD, Vol. 6, Issue 01, 2018/604), Available at SSRN: https://ssrn.com/abstract=3165099

Yasir Hanif (Contact Author)

Pir Mehr Ali Shah Arid Agriculture University Rawalpindi (PMAS) - Department of Management Sciences ( email )

Pakistan

Muhammad Usman

Pir Mehr Ali Shah Arid Agriculture University Rawalpindi (PMAS) - Department of Management Sciences

Pakistan

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