Gender Difference Online Shopping
9 Pages Posted: 11 May 2018
Date Written: April 15, 2018
Abstract
As online shopping provide opportunity to buy almost every kind of product and service to consumer, while sitting at home or workplace by doing some clicks at any time. Nowadays, online shopping has become most popular way of buying products among students. The aim of this study is to explore the gender difference in attitude towards buying behavior of university students. A sample of 781 Undergraduate students of three departments of The University of Lahore, was selected using simple Random sampling technique; data has been collected through self-administrated questionnaire via voluntary and anonymous survey. Finding of the study suggest that girls have more tendency towards online shopping. Moreover, in order to find the association between gender and other buying behavior factors, Chi-Square test has been applied. Finally this research is concluded with conclusion and suggestions.
Keywords: Online Shopping, Gender Difference, Simple Random Sampling, Chi-Square
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