Features of the Organization to Strategic Management of Information and Telecommunications

Abstract

Information and telecommunication services now exist in all sectors of the economy and are characterized by the intensive introduction of new technologies in the social life of a person. Its development and advancement has long gained unprecedented importance for the leaders of media industries and for higher standing bodies engaged in leadership in the areas of communication, information and e-government.

Issues of strategic management are of particular importance due to the fact that a significant role is attached to strategic planning and forecasting on the board. In the theory of mass communications, public relations, strategic issues need a deeper understanding in connection with the needs of modern practice.

Information services are featured by the same problems as for any other developing industry: there is no clear regulatory framework governing relations between all market participants, there is heterogeneity in the dynamics of the development of telecommunications services in the regions, and a relatively low level of quality management of services produced by the media. The urgency of the problem being developed is also related to the degree of its development. Analysis of the literature on the topic of dissertational work shows that various aspects of strategic management were in the field of view of domestic and foreign scientists. Thus, the relevance of the presented research is due to the lack of effective methods for managing the information services market and the lack of coverage in the literature of mechanisms for optimizing the management of the activities of regional media.

Keywords: Strategy, Telecommunication, Strategic Management, Market, Research

JEL Classification: A10, P12, L1