Moon Ocean Strategy: A New Approach to Strategic Thinking & Management
8 Pages Posted: 22 Jun 2018
Date Written: May 3, 2012
Abstract
This paper presents the idea of moon ocean strategy taking us beyond the existing paradigms of red ocean strategy and blue ocean strategy in Strategic Management (SM). It identifies three eras of Strategic Management ideas and academic literature viz. Red ocean era, Blue ocean era and Moon ocean era (New Age Mantras era) represented by rational-analytic, creative-intuitive and imaginative approaches to strategic thinking and management.
Keywords: Moon Ocean Thinking, Imaginative Thinking, Innovative Thinking
Suggested Citation: Suggested Citation
Sharma, Subhash, Moon Ocean Strategy: A New Approach to Strategic Thinking & Management (May 3, 2012). Available at SSRN: https://ssrn.com/abstract=3193144 or http://dx.doi.org/10.2139/ssrn.3193144
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