Moon Ocean Strategy: A New Approach to Strategic Thinking & Management

8 Pages Posted: 22 Jun 2018

Date Written: May 3, 2012

Abstract

This paper presents the idea of moon ocean strategy taking us beyond the existing paradigms of red ocean strategy and blue ocean strategy in Strategic Management (SM). It identifies three eras of Strategic Management ideas and academic literature viz. Red ocean era, Blue ocean era and Moon ocean era (New Age Mantras era) represented by rational-analytic, creative-intuitive and imaginative approaches to strategic thinking and management.

Keywords: Moon Ocean Thinking, Imaginative Thinking, Innovative Thinking

Suggested Citation

Sharma, Subhash, Moon Ocean Strategy: A New Approach to Strategic Thinking & Management (May 3, 2012). Available at SSRN: https://ssrn.com/abstract=3193144 or http://dx.doi.org/10.2139/ssrn.3193144

Subhash Sharma (Contact Author)

Indus Business Academy ( email )

Lakshmipura, Thataguni Estate,
Kanakpura Main Road
Bengaluru, Karnataka 560082
India

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