How to Beat Amazon: An Open Letter to All CEOS

2 Pages Posted: 8 Aug 2018 Last revised: 21 Dec 2018

See all articles by Yosef Bonaparte

Yosef Bonaparte

University of Colorado at Denver - Department of Finance

Date Written: July 3, 2018

Abstract

The purpose of this document is to lay out a general strategy for companies who competes with Amazon, in some segments of the market. The strategy includes three dimensions: marketing, behavioral (finance), and innovation. The marketing component suggests head to head match-up. The behavioral finance component is critical as investors mainly focus in two elements: memberships and EPS; the membership element is a strategy element to fix. The innovation component is to come out with ONLY ONE product that is a game-changer for the company. While presenting the strategy is an important factor, yet implementing the strategy is the critical element and varies across companies.

Suggested Citation

Bonaparte, Yosef, How to Beat Amazon: An Open Letter to All CEOS (July 3, 2018). Available at SSRN: https://ssrn.com/abstract=3207739 or http://dx.doi.org/10.2139/ssrn.3207739

Yosef Bonaparte (Contact Author)

University of Colorado at Denver - Department of Finance ( email )

United States

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