Маркетинг на рекреационния продукт (Marketing of the Recreational Product)
В М. Рибов (ред.). „Рекреацията – начин на осигуряване“, Авангард Прима, стр. 141-157. (In M. Ribov (Ed.) Recreation – Ways of Provision, Avandard Prima, 141-157)
11 Pages Posted: 26 Jul 2018
Date Written: June 1, 2018
Abstract
Bulgarian Abstract: Публикацията разглежда теоретичните и практически аспекти на маркетинга на рекреационния продукт.
English Abstract: This book chapter elaborates the theoretical and practical issues of marketing the recreational product.
Note: Downloadable document is in Bulgarian.
Keywords: marketing, recreation, marketing mix, marketing process, tourism, leisure
Suggested Citation: Suggested Citation
Ivanova, Maya G. and Ivanov, Stanislav Hristov and Ivanov, Stanislav Hristov, Маркетинг на рекреационния продукт (Marketing of the Recreational Product) (June 1, 2018). В М. Рибов (ред.). „Рекреацията – начин на осигуряване“, Авангард Прима, стр. 141-157. (In M. Ribov (Ed.) Recreation – Ways of Provision, Avandard Prima, 141-157), Available at SSRN: https://ssrn.com/abstract=3208587
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