Logistics and Supply Chain Management Investigation: A Case Study

Abstract

This paper investigates several aspects of logistics and supply chain management such as advantages of a full model of logistics and supply chain management. In addition, it also details a series of challenges in logistics and supply chain management in general and in the computer and video game industry in particular. It also focuses on some popular models and the common trend in logistics and supply chain management. Especially, it analyses the logistics and supply chain model of Ubisoft Australia – a computer and video game publisher. By conducting interviews and observations together with gathering company internal records, it points out some potential problems of Ubisoft Australia with the software system, communication and information flow in inbound logistic and non-conforming returns. Finally, several recommendations are made for future improvements.

Keywords: Reverse Logistics, Supply Chain Management, Video and Game Industry