The Big Data Competition Story: Theoretical Approaches and the First Enforcement Cases

25 Pages Posted: 18 Sep 2018

Date Written: 2018

Abstract

The article critically analyses the debate that has so far involved the Big Data phenomenon. The different theoretical arguments concerning the potential benefits and the adverse effects that can be produced by the aggregation and use of large volumes of data are addressed. In assessing the different perspectives in terms of competition law, consumer and privacy protection, specific emphasis is placed on the most significant decision-making practice. In particular, as to the merger control, the Google/DoubleClick and Facebook/WhatsApp cases are scrutinized as to test, at the enforcement level, the most challenging domains.

Keywords: Big data; Antitrust; Merger control; Privacy; Consumer protection

Suggested Citation

Giannaccari, Andrea and Giannaccari, Andrea, The Big Data Competition Story: Theoretical Approaches and the First Enforcement Cases (2018). EUI Department of Law Research Paper No. 2018/10, Available at SSRN: https://ssrn.com/abstract=3244419 or http://dx.doi.org/10.2139/ssrn.3244419

LUISS Guido Carli ( email )

Rome
Italy

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