Middle Class in Russia, Europe and USA: Experience of PR Comparative Research.

ISSRD - International Conference on Recent Developments in Social Science and Business Management (ICRDSSBM). Darjeeling, West Bengal, India, 22.09.2018

8 Pages Posted: 13 Oct 2018

See all articles by Oleg Pavenkov

Oleg Pavenkov

Russian Academy of National Economy and Public Administration under the President of the Russian Federation (RANEPA) - Moscow Campus

Mariia Rubtcova

North- West Institute of Management-branch of RANEPA

Date Written: September 20, 2018

Abstract

The paper is devoted to the PR comparative analysis of peculiarities of the middle class in Russia, Europe, and USA. We based our analysis on the results of conducted by Pew Research Center research. This research was directed on the transformation of class structure in Europe and other countries during 1991-2010 years. Middle class from our point of view is not directly connected to income. It is more connected to the perception of innovative PR - and marketing - ideas. So we couldn’t accept some result of this research. According to this research middle class in Norway is 80%, in Spain - 64%, in Finland - 75%, in Germany - 72%, in Italy - 67%, in USA - 59%, in Great Britain - 67%, in France - 74%, in Denmark - 80%. Thus according to this result, the contingent of the middle class in the USA is less than the percentage of the middle class in Europe, however, the income of USA-citizens is more in comparison to income of Europeans. 26% of USA-citizens are related to contingent of people with low or minimum income. However people with low income in the USA have high medium level of income (23000 dollars for a year).

We made the conclusion that middle classes in the USA significantly differ to middle class in Europe and Russia. So we cannot accept income as only one criterion of the middle class. Middle class has specifics of consciousness and way of life which is needed to take into account during piarological and sociological investigation.

Suggested Citation

Pavenkov, Oleg and Rubtcova, Mariia, Middle Class in Russia, Europe and USA: Experience of PR Comparative Research. (September 20, 2018). ISSRD - International Conference on Recent Developments in Social Science and Business Management (ICRDSSBM). Darjeeling, West Bengal, India, 22.09.2018, Available at SSRN: https://ssrn.com/abstract=3252370

Oleg Pavenkov

Russian Academy of National Economy and Public Administration under the President of the Russian Federation (RANEPA) - Moscow Campus ( email )

Moscow, 119571
Russia

Mariia Rubtcova (Contact Author)

North- West Institute of Management-branch of RANEPA ( email )

St.Petersburg
Russia

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