Effects of International Marketing Environments on Entrepreneurship Development

Agwu and Onwuegbuzie, Journal of Innovation and Entrepreneurship (2018) 7:12, DOI/10.1186/s13731-018-0093-4

14 Pages Posted: 21 Oct 2018

See all articles by Professor Edwin Agwu

Professor Edwin Agwu

London - United Kingdom

Henrietta N. Onwuegbuzie

Pan-African University - Lagos Business School; Lancaster University - Lancaster University Management School

Date Written: September 6, 2018

Abstract

Entrepreneurs all over the world seek ways of introducing their products to international markets; unfortunately, the international marketing environment poses a lot of opportunities and threats to foreign entrants. The cultural, political, and technological environments act as determinant factors in entrepreneurial success in global markets. This study aims to unravel the effects of these international marketing environments on entrepreneurial developments. The study being descriptive and historical relied heavily on secondary sources of information. Analysis revealed that the PESTEL and other human factors have significant impacts on business transactions. Furthermore, the political systems and governmental regulations on business dealings have a lot to do with entrepreneurial success in the international arenas. The study recommends the establishment of a supportive governmental framework to serve as a platform for the willing entrepreneurs to succeed in the international markets.

Keywords: Entrepreneurship, International Market, Comparative Advantage, Barriers, Government

Suggested Citation

Agwu, Professor Edwin and Onwuegbuzie, Henrietta Ngozi, Effects of International Marketing Environments on Entrepreneurship Development (September 6, 2018). Agwu and Onwuegbuzie, Journal of Innovation and Entrepreneurship (2018) 7:12, DOI/10.1186/s13731-018-0093-4, Available at SSRN: https://ssrn.com/abstract=3256236

Professor Edwin Agwu (Contact Author)

London - United Kingdom ( email )

United Kingdom
London, 7500
United Kingdom

Henrietta Ngozi Onwuegbuzie

Pan-African University - Lagos Business School ( email )

Km 22 Lekki Epe Expressway
Ajah
Ajah
Nigeria
+234 1 8710336 (Phone)

Lancaster University - Lancaster University Management School ( email )

Bailrigg
Lancaster LA1 4YX
United Kingdom

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