Figurative Language Found in Printed Advertisement

International Journal of Linguistics, Literature and Culture, 2(1), 29-38. January, 2016

10 Pages Posted: 28 Nov 2018

See all articles by Wayan Suryasa

Wayan Suryasa

ITB STIKOM Bali, Denpasar, Indonesia

Date Written: 2016

Abstract

This scientific writing is categorized as a literature that discusses figurative language in advertisements, particularly used in Visitor’s Guide to Bali that is one of the tourism elements or facilities in Bali. The title of this paper is “Kinds of Figurative Language Found in Printed Advertisement.” In analyzing the figurative languages in these advertisements, I applied the theory from L. Larson in his book entitled Meaning-Based Translation as the main theory and as the supporting theories, I took the theories from a book entitled Matriculation English Course written by Neisfield and David Nunan in his book entitled Discourse Analysis. In this theory, I also found a lot of discussions discussing figurative language. Some other supporting books that relevant to the topic are also used to assist the analysis. The method of analyzing the data is a library research in which the data were taken from the text advertisements of Visitor’s Guide to Bali Advertisement.

Keywords: Text, Tourism, Figurative, Translation, Advertisement

Suggested Citation

Suryasa, Wayan, Figurative Language Found in Printed Advertisement (2016). International Journal of Linguistics, Literature and Culture, 2(1), 29-38. January, 2016, Available at SSRN: https://ssrn.com/abstract=3263117

Wayan Suryasa (Contact Author)

ITB STIKOM Bali, Denpasar, Indonesia ( email )

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Denpasar, ID Bali 80226
Indonesia
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361244445 (Fax)

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