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Methods and Tools of Public Relations’ Technologies

International Conference on Global Business, Economics, Finance and Social Sciences (ICGBEFSS), Deheradun, Uttarakhand, India. Oct 21 st 2018

7 Pages Posted: 4 Nov 2018

See all articles by Mariia Rubtcova

Mariia Rubtcova

North- West Institute of Management-branch of RANEPA

Oleg Pavenkov

Russian Academy of National Economy and Public Administration under the President of the Russian Federation (RANEPA) - Moscow Campus

Date Written: October 14, 2018

Abstract

The paper deal with the consideration of the main methods and tools of Public Relations’ technologies, directed on the creation and development of publicity. During the formation of publicity, PR-technologies should not only contribute to increasing the awareness of the company.

In our opinion, the main task of PR-technologies is to inform the public about the features of the company, as well as the formation of the image based on it. We made the conclusion that we observe the significant transformation of PR-technologies caused by the development of modern information technologies. Thus more and more organizations choose Public Relations technologies on the Internet as the main promotion tool.

Suggested Citation

Rubtcova, Mariia and Pavenkov, Oleg, Methods and Tools of Public Relations’ Technologies (October 14, 2018). International Conference on Global Business, Economics, Finance and Social Sciences (ICGBEFSS), Deheradun, Uttarakhand, India. Oct 21 st 2018, Available at SSRN: https://ssrn.com/abstract=3265986

Mariia Rubtcova (Contact Author)

North- West Institute of Management-branch of RANEPA ( email )

St.Petersburg
Russia

Oleg Pavenkov

Russian Academy of National Economy and Public Administration under the President of the Russian Federation (RANEPA) - Moscow Campus ( email )

Moscow, 119571
Russia

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