Formation and Development of Publicity: Case of Russian Company
Academics World 470th International Conference on Management and Information Technology (ICMIT), New Delhi, New Delhi, India. Oct 15-16th 2018
8 Pages Posted: 4 Nov 2018
Date Written: October 14, 2018
Abstract
The paper is devoted to the analysis of the formation and development of publicity on the example of Russian company. Publicity is defined as the non-personal and unpaid sponsor of stimulating demand for a product, service, or business organizational unit by disseminating commercially important information about its/ in print media or a benevolent presentation on radio, television, or Internet.
We carried out an analysis of special editions, as well as journalistic materials from the press service of the Russian company, published in Russian print media. We made the conclusion that Russian Company fully uses all the main technologies and publicity techniques, adapting Western technologies to the Russian reality. The work of the company's press service is an example of a fairly literate and consistent construction of a marketing information system through the leading Russian print media.
Suggested Citation: Suggested Citation