Formation and Development of Publicity: Case of Russian Company

Academics World 470th International Conference on Management and Information Technology (ICMIT), New Delhi, New Delhi, India. Oct 15-16th 2018

8 Pages Posted: 4 Nov 2018

See all articles by Mariia Rubtcova

Mariia Rubtcova

North- West Institute of Management-branch of RANEPA

Oleg Pavenkov

Russian Academy of National Economy and Public Administration under the President of the Russian Federation (RANEPA) - Moscow Campus

Date Written: October 14, 2018

Abstract

The paper is devoted to the analysis of the formation and development of publicity on the example of Russian company. Publicity is defined as the non-personal and unpaid sponsor of stimulating demand for a product, service, or business organizational unit by disseminating commercially important information about its/ in print media or a benevolent presentation on radio, television, or Internet.

We carried out an analysis of special editions, as well as journalistic materials from the press service of the Russian company, published in Russian print media. We made the conclusion that Russian Company fully uses all the main technologies and publicity techniques, adapting Western technologies to the Russian reality. The work of the company's press service is an example of a fairly literate and consistent construction of a marketing information system through the leading Russian print media.

Suggested Citation

Rubtcova, Mariia and Pavenkov, Oleg, Formation and Development of Publicity: Case of Russian Company (October 14, 2018). Academics World 470th International Conference on Management and Information Technology (ICMIT), New Delhi, New Delhi, India. Oct 15-16th 2018 , Available at SSRN: https://ssrn.com/abstract=3265994

Mariia Rubtcova (Contact Author)

North- West Institute of Management-branch of RANEPA ( email )

St.Petersburg
Russia

Oleg Pavenkov

Russian Academy of National Economy and Public Administration under the President of the Russian Federation (RANEPA) - Moscow Campus ( email )

Moscow, 119571
Russia

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