The Level of Creativity of Jawwal from Its Employees Point of View

International Journal of Academic Information Systems Research (IJAISR), 2(10), 22-35.

14 Pages Posted: 27 Nov 2018

See all articles by Abdalqader A. Msallam

Abdalqader A. Msallam

Palestine Technical College

Shatha S. Abu Salim

Palestine Technical College

Amal A. Al-Hila

Palestine Technical College - Department of Management and Financial Business

Samy S. Abu Naser

Al-Azhar University, Gaza, Palestine

Mazen J. Al Shobaki

Israa University

Date Written: November 4, 2018

Abstract

The study aimed to identify the level of creativity of the workers in Jawwal in its different dimensions (problem solving and decision making, changeability, acceptance of risks and encouragement of creativity). The researchers used the descriptive analytical method. The study applied to Jawwal, The questionnaire was used as a tool for study, and the comprehensive inventory method was used and 75 responses were retrieved (96%). The study concluded with a number of results: Jawwal's interest in creativity, where he obtained a high approval rate according to the opinions of the company's employees. The order of the dimensions of creativity was as follows: It ranked first after "problem solving", followed by "encouraging creativity, then after accepting the risk" and finally solving "changeability." There were also no statistical differences between the sample of the study Jawwal Company (Gender, qualification, and years of service).

The researchers recommend a number of recommendations, the most important of which are: to find the appropriate organizational climate for creativity and to encourage employees to come up with new ideas, and to promote the culture of creativity among employees, through the activities of continuous improvement of the activities of the company even if there are no problems, to maximize the value of services provided to customers.

Keywords: Creativity, Jawwal Company, Gaza Strip, Palestine

Suggested Citation

Msallam, Abdalqader A. and Abu Salim, Shatha S. and Al-Hila, Amal A. and Abu Naser, Samy S. and Al Shobaki, Mazen J., The Level of Creativity of Jawwal from Its Employees Point of View (November 4, 2018). International Journal of Academic Information Systems Research (IJAISR), 2(10), 22-35., Available at SSRN: https://ssrn.com/abstract=3278066

Abdalqader A. Msallam

Palestine Technical College ( email )

Dair Al Balah
Palestine

Shatha S. Abu Salim

Palestine Technical College ( email )

Dair Al Balah
Palestine

Amal A. Al-Hila

Palestine Technical College - Department of Management and Financial Business ( email )

Dair Al Balah
Palestine

Samy S. Abu Naser (Contact Author)

Al-Azhar University, Gaza, Palestine ( email )

Jamal A. El Naser St.
Gaza, P.O. Box 1
Palestine

Mazen J. Al Shobaki

Israa University ( email )

Al Zahra City_ Gaza
Gaza
Palestine

HOME PAGE: http://https://ar.israa.edu.ps/

Do you have negative results from your research you’d like to share?

Paper statistics

Downloads
91
Abstract Views
506
Rank
516,629
PlumX Metrics