Features of Development of Public Relations in China

Rubtcova, Mariia; Pavenkov, Oleg

Features of Development of Public Relations in China

International Academic Conference on Recent Advances in Social Science, Management and Business Research, Shanghai, Shanghai, China. 24-25.11.2018

8 Pages Posted: 11 Dec 2018

See all articles by Mariia Rubtcova

Mariia Rubtcova

North- West Institute of Management-branch of RANEPA

Oleg Pavenkov

Russian Academy of National Economy and Public Administration under the President of the Russian Federation (RANEPA) - Moscow Campus

Date Written: November 19, 2018

Abstract

The paper deals with the analysis of features of development of public relations as the professional activity in the conditions of transformation of social organization of Chinese society. We considered the process of emergence of the phenomenon of PR in Chine caused by the fact that public opinion became to play an increasingly important role in the life of Chinese society. We made the conclusion that it is needed to propose and develop the new method of receiving, transmitting and implementing information about public relations in China.

Keywords: Public Relations, Professional Activity, Transformation of Social Organization, Public Opinion, China

Suggested Citation: Suggested Citation

Rubtcova, Mariia and Pavenkov, Oleg, Features of Development of Public Relations in China (November 19, 2018). International Academic Conference on Recent Advances in Social Science, Management and Business Research, Shanghai, Shanghai, China. 24-25.11.2018, Available at SSRN: https://ssrn.com/abstract=3287425