The Concept RR-Support: The Experience of Piarological Investigation

WRFER- International Conference on Business Management and Social Innovation(ICBMSI). Thiruvananthapuram, KERALA, India. 25.11.2018

7 Pages Posted: 14 Dec 2018

See all articles by Mariia Rubtcova

Mariia Rubtcova

North- West Institute of Management-branch of RANEPA

Oleg Pavenkov

Russian Academy of National Economy and Public Administration under the President of the Russian Federation (RANEPA) - Moscow Campus

Date Written: November 25, 2018

Abstract

The paper is devoted to the analysis of the concept of PR-support. The subject area of “public relations”, actively developing, attracts the attention of specialists from different sciences. We focused on the materials of the websites of companies providing PR-support services and theoretical developments of the PR support problem in order to determine the essence and components of the RR-support process. On the basis of the conducted research, we formulated definition of the term “RR-support”. We made the conclusion that the formulated definition and the identified components of the RR-support will be able to provide the correct understanding of the essence of PR-support.

Suggested Citation

Rubtcova, Mariia and Pavenkov, Oleg, The Concept RR-Support: The Experience of Piarological Investigation (November 25, 2018). WRFER- International Conference on Business Management and Social Innovation(ICBMSI). Thiruvananthapuram, KERALA, India. 25.11.2018, Available at SSRN: https://ssrn.com/abstract=3288685

Mariia Rubtcova (Contact Author)

North- West Institute of Management-branch of RANEPA ( email )

St.Petersburg
Russia

Oleg Pavenkov

Russian Academy of National Economy and Public Administration under the President of the Russian Federation (RANEPA) - Moscow Campus ( email )

Moscow, 119571
Russia

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