The Concept RR-Support: The Experience of Piarological Investigation
WRFER- International Conference on Business Management and Social Innovation(ICBMSI). Thiruvananthapuram, KERALA, India. 25.11.2018
7 Pages Posted: 14 Dec 2018
Date Written: November 25, 2018
Abstract
The paper is devoted to the analysis of the concept of PR-support. The subject area of “public relations”, actively developing, attracts the attention of specialists from different sciences. We focused on the materials of the websites of companies providing PR-support services and theoretical developments of the PR support problem in order to determine the essence and components of the RR-support process. On the basis of the conducted research, we formulated definition of the term “RR-support”. We made the conclusion that the formulated definition and the identified components of the RR-support will be able to provide the correct understanding of the essence of PR-support.
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