PR-Service of Russian Library: Organizational and Legal Aspect

WRFER- International Conference on Business Management and Social Innovation(ICBMSI). Thiruvananthapuram, KERALA, India. 25.11.2018

8 Pages Posted: 14 Dec 2018

See all articles by Mariia Rubtcova

Mariia Rubtcova

North- West Institute of Management-branch of RANEPA

Oleg Pavenkov

Russian Academy of National Economy and Public Administration under the President of the Russian Federation (RANEPA) - Moscow Campus

Date Written: November 25, 2018

Abstract

The paper is devoted to the analysis the role of PR-service in the Russian library. The question about the place and status of the PR-service in the structure of the organization, the determination of the activity of the RR service is quite relevant. In our opinion the increased demands on both the qualifications and the personality of a PR-specialist cause the increased stress level of the profession. Work in the field of PR refers to the most stressful occupations. Achieving a balance between one’s own vision of PR-activity and the way the leadership, a gradual inclination of the management to their side speaks about the skills of the PR-specialist and developed PR-service of the Russian National Library, where the author works, based on a synthesis of the existing practice of PR in Russian libraries. We made the conclusion that determination of the place and status of the PR service in the library structure. The author makes an attempt to determine the activities of the library's PR-service, provides the appropriate legislative framework, offers job descriptions of employees.

Suggested Citation

Rubtcova, Mariia and Pavenkov, Oleg, PR-Service of Russian Library: Organizational and Legal Aspect (November 25, 2018). WRFER- International Conference on Business Management and Social Innovation(ICBMSI). Thiruvananthapuram, KERALA, India. 25.11.2018 , Available at SSRN: https://ssrn.com/abstract=3289083

Mariia Rubtcova (Contact Author)

North- West Institute of Management-branch of RANEPA ( email )

St.Petersburg
Russia

Oleg Pavenkov

Russian Academy of National Economy and Public Administration under the President of the Russian Federation (RANEPA) - Moscow Campus ( email )

Moscow, 119571
Russia

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