An Investigation of Customer’s Intention to Adopt Mobile Payment Service at Street Food Vending in Bangkok

Abstract

The research expects to investigate factors impact customer’s intention to use mobile payment service. The data were collected from 411 participants who live in Bangkok and have experiences in using mobile payment service and street food. The reliability test was conducted to validate the internal consistency of the questionnaire. To test hypotheses, MLR and SLR analyses were performed to test for their significant of those variables. The result demonstrated that a behavioral to adopt mobile payment service at street food vending of consumers in Bangkok was discovered by four variables named compatibility, subjective norm, perceived trust, and perceived usefulness. Whereas, other two factors known as perceived ease of use and perceived risk were found non-significant on intention to adopt mobile payment service. There have been no studies performed which reported an intention to adopt mobile payment services by specific to the street food sector, thus the results would be beneficial for mobile payment parties such as financial institutions, service providers to understand their consumer’s behavior.

Keywords: mobile payment service, customer intention, technology adoption, street food vending, perceived usefulness, perceived risk

JEL Classification: M00, M15, O32