Customers’ Satisfaction Towards Online Banking — An Analysis

7 Pages Posted: 31 Jan 2019

See all articles by Dr.S.Anthony Rahul Golden

Dr.S.Anthony Rahul Golden

ST. XAVIER'S COLLEGE (AUTONOMOUS), PALAYAMKOTTAI, TIRUNELVELI, TAMILNADU

S. Bulomine Regi

St. Mary's College (Autonomous); Manonmaniam Sundaranar University

Date Written: January 17, 2019

Abstract

Purpose – The purpose of this paper is to find out whether the online banking customers have satisfied towards online banking services and its process. A comprehensive review of academic and professional literature indicates that online baking provides useful services and quick services to their customers timely.

Design/methodology/approach – Using qualitative and descriptive research methods, the opinion of 120 customers were analysed.

Findings – The online customers are satisfied towards online banking transactions are faster, convenient, simple to carry out, easy Process and Procedure, more reliable, safer and more secure, time taken for transactions in online banking, charges are low. Overall, the online banking is providing better service than other modes of banking.

Practical implications – Policy implications at national and international level are many.

Social implications – online banking protects environment and society through using virtual papers and so on.

Originality/value – The paper contributes to new knowledge in several ways. There are at least eight major findings from this paper, and the ideas are original.

Keywords: Online Banking, Satisfaction, E-Banking, Customer

Suggested Citation

Golden, Dr.S.Anthony Rahul and Regi, S. Bulomine, Customers’ Satisfaction Towards Online Banking — An Analysis (January 17, 2019). Available at SSRN: https://ssrn.com/abstract=3317296 or http://dx.doi.org/10.2139/ssrn.3317296

Dr.S.Anthony Rahul Golden

ST. XAVIER'S COLLEGE (AUTONOMOUS), PALAYAMKOTTAI, TIRUNELVELI, TAMILNADU

21 North Highground Road,
Palayamkottai
Tirunelveli, TN Tamilnadu 627002
India

S. Bulomine Regi (Contact Author)

St. Mary's College (Autonomous)

ECR Road (SH-49), Cruz Puram
Thoothukudi, TN 628001
India

Manonmaniam Sundaranar University ( email )

Abishekapatti
Tirunelveli
India

Do you have negative results from your research you’d like to share?

Paper statistics

Downloads
370
Abstract Views
1,072
Rank
147,500
PlumX Metrics