Bookbuilding Vs. Fixed Price Revisited: The Effect of Aftermarket Trading

45 Pages Posted: 17 Oct 2002 Last revised: 20 Jan 2010

See all articles by Walid Y. Busaba

Walid Y. Busaba

University of Western Ontario - Ivey Business School

Chun Chang

Shanghai Jiao Tong University (SJTU) - Shanghai Advanced Institute of Finance (SAIF)

Multiple version iconThere are 2 versions of this paper

Date Written: October 1, 2009

Abstract

Investors who possess information about the value of an IPO can participate in the offering as well as trade strategically in the aftermarket. Both the bookbuilding and the fixed price IPO selling methods require more underpricing when aftermarket trading by informed investors is considered. Bookbuilding becomes especially costly, since the potential for profit in the aftermarket adversely affects investors' bidding behavior in the premarket. Unless the underwriter building a book can target a small enough subset of the informed investors, a fixed price strategy that allocates the issue to retail investors produces higher proceeds on average, contrary to the conventional wisdom in the literature. We therefore find a benefit to limiting access to the premarket and, hence, provide an efficiency rationale for the practice by American bankers of marketing IPOs to a select group of investors.

(A revised version of the paper is forthcoming in the Journal of Corporate Finance. For access to that version and for citations, please refer to the paper‘s digital object identifier doi:10.1016/j.jcorpfin.2009.11.001.)

Suggested Citation

Busaba, Walid Y. and Chang, Chun, Bookbuilding Vs. Fixed Price Revisited: The Effect of Aftermarket Trading (October 1, 2009). EFA 2003 Annual Conference Paper No. 694; AFA 2003 Washington, DC Meetings, Available at SSRN: https://ssrn.com/abstract=331880 or http://dx.doi.org/10.2139/ssrn.331880

Walid Y. Busaba (Contact Author)

University of Western Ontario - Ivey Business School ( email )

1255 Western RoD
London, Ontario N6G 0N1
Canada
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HOME PAGE: http://www.ivey.uwo.ca/faculty/directory/walid-busaba/

Chun Chang

Shanghai Jiao Tong University (SJTU) - Shanghai Advanced Institute of Finance (SAIF) ( email )

Shanghai Jiao Tong University
211 West Huaihai Road
Shanghai, 200030
China

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