On the Discursive Appropriation of the Antinatalist Ideology in Social Media
The Qualitative Report 2019, Volume 24, Number 2, 208-227
Posted: 20 Feb 2019 Last revised: 4 Jun 2020
Date Written: February 3, 2019
Abstract
Antinatalism, a relatively recent moral philosophical perspective and ideology that avows “it is better not to have ever existed,” has spawned a new social movement with an active presence in social media. This study draws on the discourse historical approach (DHA) to critical discourse analysis for offering a firm understanding as to how the collective identity of the Facebook antinatalist NSM is formed. The findings from the analysis of the situated interaction among the NSM’s members demonstrate that collective identity is far from a knitty-gritty concept, but a dynamic schema that includes a plethora of micro-interactions. Individuals constantly negotiate its meaning in context, as they seek to streamline the antinatalist system of ideas with their lifeworld through a web of interlocking schemata, discursive and rhetorical strategies.
Keywords: Antinatalism, New Social Movements, Ideology, Netnography, Critical Discourse Analysis, Rhetorical Criticism
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