Black Box Model and Blockchain Technology

Posted: 25 Feb 2019

See all articles by Raghu G

Raghu G

Nitte Meenakshi Institute of Technology

Date Written: February 9, 2019

Abstract

As the black box model of consumer behavior deals with the external factors that influence consumer resulting in different purchasing behaviour the application of blockchain technology will also influence the consumer similarly. This new trend will surely have a huge impact on the brand image, brand identity and brand impact.

Keywords: Black Box Model, Branding, Organic Food, Product Value, Supply Chain Efficiency

Suggested Citation

G, Raghu, Black Box Model and Blockchain Technology (February 9, 2019). Available at SSRN: https://ssrn.com/abstract=3331517

Raghu G (Contact Author)

Nitte Meenakshi Institute of Technology ( email )

P.O. Box 6429
Yelahanka
Bangalore, 560 064
India
+919108810701 (Phone)

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