Black Box Model and Blockchain Technology
Posted: 25 Feb 2019
Date Written: February 9, 2019
Abstract
As the black box model of consumer behavior deals with the external factors that influence consumer resulting in different purchasing behaviour the application of blockchain technology will also influence the consumer similarly. This new trend will surely have a huge impact on the brand image, brand identity and brand impact.
Keywords: Black Box Model, Branding, Organic Food, Product Value, Supply Chain Efficiency
Suggested Citation: Suggested Citation
G, Raghu, Black Box Model and Blockchain Technology (February 9, 2019). Available at SSRN: https://ssrn.com/abstract=3331517
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