Media Communication and Media Discourse: Approaches to the Definition of Structure and Functions

The IIER - 595th International Conference on Advances in Business Management and Information Technology (ICABMIT), New Delhi, India, 26-27.02.2019

Posted: 25 Apr 2019

See all articles by Mariia Rubtcova

Mariia Rubtcova

North- West Institute of Management-branch of RANEPA

Oleg Pavenkov

Russian Academy of National Economy and Public Administration under the President of the Russian Federation (RANEPA) - Moscow Campus

Date Written: February 27, 2019

Abstract

The paper is devoted to the analysis of approaches to the definition of structure and functions of media communication and media discourse. We focused on the following components of the structure of mass communication: mass audience, social significance, availability of appropriate means and multi-channel communication. We considered the following approaches to discourse understanding: communicative approach (discourse as verbal communication); structural-syntactic approach (discourse as a fragment of the text, that is, education above the level of the sentence); structural-stylistic approach (discourse as a non-textual organization of colloquial speech, characterized by fuzzy division into parts, domination of associative connections, spontaneity and high context); socio-pragmatic approach: discourse as a text, immersed in the situation of communication, in life. Thus we designated the following list of activities connected to the media communication and media discourse: Information (the implementation of the transfer of information); Influencing (the possibility of obtaining a pre-planned result using estimated, expressive means, etc.); Educational activity (replenishment of knowledge about the object of communication, discourse); Entertaining activity (creating an atmosphere conducive for interaction); guiding activity (ability to navigate in social values, cultural, historical events, events, etc.); supervising activity (verification of knowledge, meanings, etc., in order to make sure that the addresser and the addressee think in the same categories and the process of decoding information will be efficient); socialization (inclusion of the addressee to the achievements of society).

We made the conclusion that media communication is part of the media discourse, and therefore, the peculiarities of its existence, activities, model (structure), inevitably affect all components of the media discourse, determine its specificity, but taking into account extra-linguistic factors.

Suggested Citation

Rubtcova, Mariia and Pavenkov, Oleg, Media Communication and Media Discourse: Approaches to the Definition of Structure and Functions (February 27, 2019). The IIER - 595th International Conference on Advances in Business Management and Information Technology (ICABMIT), New Delhi, India, 26-27.02.2019, Available at SSRN: https://ssrn.com/abstract=3359593

Mariia Rubtcova (Contact Author)

North- West Institute of Management-branch of RANEPA ( email )

St.Petersburg
Russia

Oleg Pavenkov

Russian Academy of National Economy and Public Administration under the President of the Russian Federation (RANEPA) - Moscow Campus ( email )

Moscow, 119571
Russia

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