Media Communication and Media Discourse: Approaches to the Definition of Structure and Functions
The IIER - 595th International Conference on Advances in Business Management and Information Technology (ICABMIT), New Delhi, India, 26-27.02.2019
Posted: 25 Apr 2019
Date Written: February 27, 2019
Abstract
The paper is devoted to the analysis of approaches to the definition of structure and functions of media communication and media discourse. We focused on the following components of the structure of mass communication: mass audience, social significance, availability of appropriate means and multi-channel communication. We considered the following approaches to discourse understanding: communicative approach (discourse as verbal communication); structural-syntactic approach (discourse as a fragment of the text, that is, education above the level of the sentence); structural-stylistic approach (discourse as a non-textual organization of colloquial speech, characterized by fuzzy division into parts, domination of associative connections, spontaneity and high context); socio-pragmatic approach: discourse as a text, immersed in the situation of communication, in life. Thus we designated the following list of activities connected to the media communication and media discourse: Information (the implementation of the transfer of information); Influencing (the possibility of obtaining a pre-planned result using estimated, expressive means, etc.); Educational activity (replenishment of knowledge about the object of communication, discourse); Entertaining activity (creating an atmosphere conducive for interaction); guiding activity (ability to navigate in social values, cultural, historical events, events, etc.); supervising activity (verification of knowledge, meanings, etc., in order to make sure that the addresser and the addressee think in the same categories and the process of decoding information will be efficient); socialization (inclusion of the addressee to the achievements of society).
We made the conclusion that media communication is part of the media discourse, and therefore, the peculiarities of its existence, activities, model (structure), inevitably affect all components of the media discourse, determine its specificity, but taking into account extra-linguistic factors.
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