New Words of Russian Media-Culture of Modernity

Ist International Conference -Innovations & Advance Management Techniques for Sustainable Development. Chaitanya Bahuudheshiya Sanstha, Nagpur, Maharashtra, India. 19.04.2019- 20.04.2019

6 Pages Posted: 23 May 2019

See all articles by Mariia Rubtcova

Mariia Rubtcova

North- West Institute of Management-branch of RANEPA

Oleg Pavenkov

Russian Academy of National Economy and Public Administration under the President of the Russian Federation (RANEPA) - Moscow Campus

Date Written: April 21, 2019

Abstract

The paper is devoted to the analysis of new words of mediaculture of modernity. The trends observed in the language of the media, make it possible to draw conclusions about the current situation not only of Russian media-culture, but also about the state of our media culture in Russia. For analysis, we used the “Dictionary of Newest Foreign Words (end of XX - beginning of XXI century)” edited by E.N. Shagalova, containing more than 3000 words and phrases. In this article, using the analysis of new words that have appeared in the mass media in recent years, we indicated the presence of several trends: the commercialization of the media or the active participation of advertising discourse in the discourse of the media; further differentiation in the forms and methods of work of media specialists; the increasing influence of mass media on a person. Thus, in this article we draw the attention of media researchers to new realities in the profession, and in addition, we argue that today the study of the media is interdisciplinary, integrating approaches of various sciences, and has a wide search area.

Suggested Citation

Rubtcova, Mariia and Pavenkov, Oleg, New Words of Russian Media-Culture of Modernity (April 21, 2019). Ist International Conference -Innovations & Advance Management Techniques for Sustainable Development. Chaitanya Bahuudheshiya Sanstha, Nagpur, Maharashtra, India. 19.04.2019- 20.04.2019, Available at SSRN: https://ssrn.com/abstract=3375654 or http://dx.doi.org/10.2139/ssrn.3375654

Mariia Rubtcova (Contact Author)

North- West Institute of Management-branch of RANEPA ( email )

St.Petersburg
Russia

Oleg Pavenkov

Russian Academy of National Economy and Public Administration under the President of the Russian Federation (RANEPA) - Moscow Campus ( email )

Moscow, 119571
Russia

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