New Words of Russian Media-Culture of Modernity
Ist International Conference -Innovations & Advance Management Techniques for Sustainable Development. Chaitanya Bahuudheshiya Sanstha, Nagpur, Maharashtra, India. 19.04.2019- 20.04.2019
6 Pages Posted: 23 May 2019
Date Written: April 21, 2019
Abstract
The paper is devoted to the analysis of new words of mediaculture of modernity. The trends observed in the language of the media, make it possible to draw conclusions about the current situation not only of Russian media-culture, but also about the state of our media culture in Russia. For analysis, we used the “Dictionary of Newest Foreign Words (end of XX - beginning of XXI century)” edited by E.N. Shagalova, containing more than 3000 words and phrases. In this article, using the analysis of new words that have appeared in the mass media in recent years, we indicated the presence of several trends: the commercialization of the media or the active participation of advertising discourse in the discourse of the media; further differentiation in the forms and methods of work of media specialists; the increasing influence of mass media on a person. Thus, in this article we draw the attention of media researchers to new realities in the profession, and in addition, we argue that today the study of the media is interdisciplinary, integrating approaches of various sciences, and has a wide search area.
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