Media Planning in the Information Management System

Abstract

The paper is devoted to the analysis of mediaplanning in the information management system. In our opinion, the basis of the development of a network society is not only the development of information technologies, but the growth and complication of social interactions, which take the form of information and communication relations. Information management technologies are dual in nature: they can be used both in a positive and in a negative way.

We made the conclusion that the media planning toolkit contributes to the formalization of the information and communication space, which allows one to predict with mathematical precision the changes in the collective consciousness and behavior of members of the information society at the initial stage of information management, as well as to evaluate the results obtained.