The Effect of Social Media Following on Recruitment in Service Industries of Pakistan

Aqeel, S. and Siddiqui, D. A. (2019). The Effect of Social Media Following on Recruitment in Service Industries of Pakistan. Business Management and Strategy, 10(1), 41-77

37 Pages Posted: 14 May 2019 Last revised: 20 May 2022

See all articles by Samawiya Aqeel

Samawiya Aqeel

Karachi University Business School

Danish Ahmed Siddiqui

University of Karachi - Karachi University Business School

Date Written: 2019

Abstract

Social technologies are progressively utilized in a few hierarchical capacities, as well as human resource management. The focal point of this research is by social media based reception in recruitment of employees in service industries in Pakistan. More specifically, the focal point of this study is the Use and Acceptance of Technology which is through social media by HR experts in the recruitment procedure and selecting representatives. Results acquired utilizing cross-sectional information gathered from 80 enrollment specialists through close ended Likert scale questionnaire. It was later analyzed using Descriptive analysis, CFA and Structured Equation Modeling. The results demonstrated that the center theories of the Acceptance and Use of Technology in recruitment through social media by HR experts were upheld. There was a positive effect of performance expectancy, effort expectancy and social impact on recruiter’s intention to use these technologies recruitment. Moreover, facilitating or encouraging conditions and social goal impactful affect the enrollment (Recruitment) specialist's usage behavior or conduct. There is an impulse effect of different moderators like gender, age, education, and managerial position such as the effect is robust for male, younger and high positioned recruiters while most of the experienced recruiters still emphasize on traditional approaches but beside all these social media seem to have an important impact in the process of recruitment.

Keywords: Technology adoption, Social media, Recruitment, Service Industries, Pakistan, CFA, SEM

Suggested Citation

Aqeel, Samawiya and Siddiqui, Danish Ahmed, The Effect of Social Media Following on Recruitment in Service Industries of Pakistan (2019). Aqeel, S. and Siddiqui, D. A. (2019). The Effect of Social Media Following on Recruitment in Service Industries of Pakistan. Business Management and Strategy, 10(1), 41-77 , Available at SSRN: https://ssrn.com/abstract=3381459

Samawiya Aqeel

Karachi University Business School ( email )

Karachi University
Karachi, Sindh
Pakistan

Danish Ahmed Siddiqui (Contact Author)

University of Karachi - Karachi University Business School ( email )

University Road
Karachi, Sindh 75270
Pakistan
3333485884 (Phone)

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