Famous People Media Through the Use of Artificial Intelligence in Digital Marketing

Abstract

Famous people media though the use of artificial intelligence in digital marketing in this article were to study about the meaning and role of personal media, development trend of artificial intelligence (AI), and advantages and disadvantages of using artificial intelligence (AI) and personal media in digital marketing. They showed that the famous people media affecting persuasion; therefore, the use of famous people media in the advertising industry by bringing both individuals with "famous personal media" to be (presenter) and artificial intelligence (AI). Therefore, if these famous people use artificial intelligence to help market in the digital age, there will definitely be more customers than at present because artificial intelligence can help to quickly respond to information instead of people, and it can screen and classify customers, but psychological persuasion still requires personal media.

Keywords: Famous People Media, Artificial Intelligence (AI)

JEL Classification: M31