Effect of Competitive Prices, Completeness of Products, and Locations on Consumer Purchasing Decisions at Metro Electronics & Furniture Rantauprapat

10 Pages Posted: 1 Jul 2019

Date Written: July 1, 2019

Abstract

The purpose of this study was to determine the effect of competitive prices, product completeness, and location on consumer purchasing decisions at Metro Electronics & Furniture Rantauprapat. Data analysis methods used are Reliability Test, Validity Test, Multiple Linear Regression Analysis, Determination Coefficient (R2), F test and t test.

The results of the t test show that competitive prices have a positive and significant effect on consumer purchasing decisions at Metro Electronics & Furniture Rantauprapat, where the value of tcount (8.657)> t table (1.66159) with a significance level of 0.000 <0.05. Completeness of prices has a positive and significant effect on consumer purchasing decisions at Metro Electronics & Furniture Rantauprapat, where the value of tcount (5.427)> t table (1.662) with a significance level of 0.000 <0.05.

Location has a positive and insignificant effect on consumer purchasing decisions at Metro Electronics & Furniture Rantauprapat, where the value of tcount (0.148).

Keywords: Competitive price, completeness of product, location, purchase decision

Suggested Citation

Nasution, Ade Parlaungan and Ramadhan, Denny Ammari, Effect of Competitive Prices, Completeness of Products, and Locations on Consumer Purchasing Decisions at Metro Electronics & Furniture Rantauprapat (July 1, 2019). Available at SSRN: https://ssrn.com/abstract=3412703 or http://dx.doi.org/10.2139/ssrn.3412703

Ade Parlaungan Nasution (Contact Author)

Universitas Labuhanbatu ( email )

Jln. S.M Raja No, 126 A
Aek Tapa
Rantauprapat, Sumatera Utara
Indonesia

HOME PAGE: http://ulb.ac.id/

Denny Ammari Ramadhan

affiliation not provided to SSRN

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