Effect of Competitive Prices, Completeness of Products, and Locations on Consumer Purchasing Decisions at Metro Electronics & Furniture Rantauprapat
10 Pages Posted: 1 Jul 2019
Date Written: July 1, 2019
Abstract
The purpose of this study was to determine the effect of competitive prices, product completeness, and location on consumer purchasing decisions at Metro Electronics & Furniture Rantauprapat. Data analysis methods used are Reliability Test, Validity Test, Multiple Linear Regression Analysis, Determination Coefficient (R2), F test and t test.
The results of the t test show that competitive prices have a positive and significant effect on consumer purchasing decisions at Metro Electronics & Furniture Rantauprapat, where the value of tcount (8.657)> t table (1.66159) with a significance level of 0.000 <0.05. Completeness of prices has a positive and significant effect on consumer purchasing decisions at Metro Electronics & Furniture Rantauprapat, where the value of tcount (5.427)> t table (1.662) with a significance level of 0.000 <0.05.
Location has a positive and insignificant effect on consumer purchasing decisions at Metro Electronics & Furniture Rantauprapat, where the value of tcount (0.148).
Keywords: Competitive price, completeness of product, location, purchase decision
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