Download This PaperSmart Viewer Counter for Digital Billboards
7 Pages Posted: 15 Jul 2019 Last revised: 30 Sep 2019
Date Written: May 17, 2019
Abstract
This paper presents an approach for counting the number of people that are watching their advertisements on signals, near some specific area of interest. This would give the advertising company/advertisers that whether or not to show this particular advertise in that particular area. This will be helpful for organizations to make decision on spending money on advertising or to change the theme or strategy of advertise or to advertise in that area or not.
Keywords: face detection, viewer count, and recognition
JEL Classification: Y60
Suggested Citation: Suggested Citation
Murumkar, Yogesh and Sharma, Ashish and Uppala, Shreya and Sanas, Gaurav, Smart Viewer Counter for Digital Billboards (May 17, 2019). Proceedings of International Conference on Communication and Information Processing (ICCIP) 2019, Available at SSRN: https://ssrn.com/abstract=3419490 or http://dx.doi.org/10.2139/ssrn.3419490
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